NCRTD 2025 RIDER SURVEY
SUMMARY:
The NCRTD commissioned Southwest Planning and Marketing, an impartial, third party firm to provide survey research, data collection and data analysis, in a variety of different topic areas including driver performance and overall satisfaction with the NCRTD Blue Bus. Southwest Planning and Marketing is a market research and public opinion research company based in Albuquerque.
Timing of survey, June 9 through June 20, 2025.
During the survey weeks, riders will be given a survey in English or Spanish upon boarding the bus and an NCRTD pen they can keep upon filling out the survey. Operators will also also be given business-sized cards directing riders to an online survey if they prefer not to complete the survey on the bus. Upon completion of the survey, riders have the opportunity to win 1 of 3 $100 Visa Cash Cards.
BACKGROUND:
In 2011, 2016 AND 2020 the Blue Bus completed largescale rider surveys. The surveys provided useful information on demographics and rider sentiment that has been useful in developing driver and customer service training over time. The questions for the 2025 survey worked off the previous sets of questions, though included various improvements to provide for a benchmark of comparison analysis over the successive surveys.